Our Background
We have our roots in 1970, starting as a small family-run marine shop in Indonesia. Just four years later, in 1974, we expanded into international markets, becoming one of the country’s earliest exporters of marine ornamental fish and corals. From that point on, we have grown into a benchmark company in the industry, recognized worldwide for quality and reliability.
Our foundation rests on three pillars: sustainability, responsibility, and ethical. Every stage of our operations — from collection and breeding to export — follows strict regulations and sustainable practices. By preventing overfishing and investing in culture and breeding programs, we safeguard marine ecosystems while ensuring the long-term future of the industry.
With a Grade A accreditation from the government and over five decades of experience, we are proud to supply a diverse range of marine organisms that meet the highest standards for aquariums.
Beyond supply, we actively nurture partnerships with the Indonesia Associations and other stakeholders, contributing to the creation of a stronger, more sustainable marine ornamental industry. With warmth and integrity, we remain dedicated to curating a diverse selection of marine life while upholding our long tradition of excellence.
Our Principle
Every move we take and every decision we make is never without intention.
Behind all of our choices lies a commitment to values that shape how we grow, how we interact, and how we contribute to the world around us. We believe that success is not only measured by results, but by the way we achieve them. That’s why our journey is always guided by three essential principles: Responsibility, Sustainability, and Ethics.
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We recognize that every fish, every coral, and every marine organism carries ecological value beyond its ornamental beauty. Being responsible means handling each life with care, ensuring that our practices respect both nature and the communities who depend on it. From transparent sourcing to careful husbandry, accountability defines our approach.
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True sustainability comes from balance. We combine aquaculture with carefully managed wild collection, ensuring that neither practice overwhelms the ecosystem. Our aquaculture reduces pressure on natural populations, while our wild harvest follows strict monitoring, quotas, and habitat-preserving methods. By uniting these approaches, we protect marine biodiversity while maintaining a reliable supply chain that supports both nature and people.
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Beyond compliance, we choose to act with integrity. Ethical practice means honoring the rights of local communities, respecting international conservation standards, and treating marine life not as commodities, but as living beings deserving of dignity. It is about fairness, respect, and doing what is right even when it demands more effort.
These three principles are not just part of our business—they are the heart of our existence. They guide how we grow, how we partner, and how we share the wonders of Indonesia’s marine biodiversity with the world. See Our Programs
Our Facilites
To ensure a stable and reliable supply, we operate export facilities in both Bali (DPS) and Jakarta (CGK). This dual access provides our customers with flexible shipment options based on flight availability. Beyond that, we maintain 11 supply units spread across the Indonesian archipelago, directly connected with our network of trusted fishermen. Through these partnerships, we not only secure consistent, high-quality supply but also grow together with the fishing communities that support us.